Welcoming a New Member of the Los Poblanos Family

Teresa Curl

Meet Teresa Curl, Director of Retail & Brand Strategy

It is our great pleasure to welcome new, dynamic personalities to the farm. With a complex and growing business model, we know that the success of Los Poblanos truly lies in the strength of the team. Searching high and low, we aspire to employ the best in the industry, whether they're coming from down the street or across the country. Recently, we've discovered talent in our own backyard, and we're thrilled to introduce a new member of the Los Poblanos family to you. 

An Albuquerque native, Teresa Curl joins us as Director of Retail & Brand Strategy after dedicating decades to the national expansion of a homegrown Albuquerque retail enterprise. She oversees all retail, ecommerce and production operations, providing fresh industry insight and strong leadership to our growing product business. As our production facility moves to a much larger location and our wholesale business continues to grow, Teresa has signed up for a big job that will lead our product business to new heights. 

Teresa's proven history in successful scaling, supply chain management and bright ingenuity paired with her interest in folk art and southwestern collectibles make her a natural fit in our innovative, entrepreneurial, mission-based culture. We are thrilled to welcome Teresa to Los Poblanos, and know she will prove instrumental as our product business expands. 

Teresa says, "I am proud to be part of the team that produces artisan lavender and food products while creating an authentic, beautifully curated shopping experience in our Farm Shop and online. Every day on the property is a joy. The rare mix of hospitality, dining, retail, farming and lavender production makes this business unlike any other. I am so happy to join the team."

You'll likely see Teresa in the Farm Shop, heading to our new production facility in downtown Albuquerque or soaking up the sunshine on the Campo patio. Make sure to give her a warm welcome the next time you see her, and keep an eye on your inbox for additional upcoming introductions as our team continues to grow

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Filed Under: People of LP, Farm Life